1. Digital Ads
If you’d like to see more of my most recent work with digital/display ads, i’ve created the majority of ads that are found here.
On the left is a sample size of a few paid ads I did while at Jungle Scout. Our audience was the Freedom Builder, someone who is not satisfied with the 9-5 lifestyle, one who is entrepreneurial in spirit and not afraid to take risks to achieve their financial/business goals and freedoms.
2. Sales Support Material
Most of the sales sheets, with the exception of the Zapper ones, are B2B. The goals across all of them were consistent with capturing the audiences attention at hopes of starting a conversation with the sender/sales rep. All of these were both used digitally and in print.
3. Landing Pages
Examples:
Jungle Scout Marketing Site
My most recent work with landing pages has been for most of the pages you’ll see on Jungle Scout’s website. My main goal on every page is to increase conversion by sending users from our website/paid landing pages to a product page or pricing page. I helped achieve this by working with everyone from the sales team to our customer support team. Insights into who our customer is, how they behave and what their motives and intentions are helped influence design across the website. I also put on the hat as copywriter for most of these pages.
Frost Bank
Led efforts while at McGarrah Jessee to help design a new frostbank.com with the Technology, Security and Why Frost pages. The audience targeted were non frost-bank customers who may be looking to join. We wanted to capture the personal connection with a bank by using a conversational tone throughout the website and in a language people can relate too. You can view more about this project here.
Secret Burger
Secret Burger is a new, fun way for foodies to explore one-time “off-the-menu’ dishes at local restaurants. Along with helping to create and establish the Secret Burger brand, I designed the initial website. The main goal was the establish a clean and simple visual hierarchy so that a user could easily find dishes and events in their local neighborhood. I also helped write most of the copy on this site.
4. Marketing Emails/Graphics
5. Animated Graphics
Examples:
Frost Bank Masthead Animations/Video
Watch animation (bottom left) and phone animation (top right). Also, if you scroll further down the page, there are some HTML/CSS animations that I created (under “Get all the features you expect from a bank, and then some.”). The goal with the masthead at the top is to capture the user’s attention and explain the story and mission behind Frost Bank above the fold, and in a way that feels familiar and conversational. The animations at the bottom were created to help show off some of Frost’s top features in a meaningful way.
Frost Bank Masthead 2
Shot the video used on the wallet in the bottom right. Also, like above, scroll down near the bottom of the page to see more HTML/CSS animations I created. The goals for both the masthead and animations at the bottom are the same as above.
Why Frost Book Animation
I worked with a 3D Modeler while at McGarrah Jessee to help produce this Why Frost book animation. The goal was to show some of Frost Banks top values to users through an animated flip through of the Frost Bank Values book. In doing this, we aimed to help communicate that Frost Bank is built on a foundation of trust, family and customer service; all of it holds high value for Frost Bank customers.
Animation Storyboard:
Trade Show Design / Branded Swag
ExhibitorLive 2015 – ExpoDisplays
ExhibitorLive is the premiere trade show for trade show design companies. While I was working as a marketing designer at ExpoDisplays, I worked hand-in-hand with the Marketing Director to design our booth, which included hundreds of feet of printing.
ExpoDisplays has been attending ExhibitorLive for 25+ years, so they have the best spot on the entire floor. The booth space directly faces the entry, so everyone ends up seeing the ExpoDisplays booth as they enter the show, which provides for a unique marketing opportunity. After brainstorming with the marketing director, we came up with a theme that would capture people’s attention as they enter. I was involved with the entire process, from the design of every booth piece used, to helping construct and build the booth. I also helped create all marketing materials for the trade show, from flyers and one-sheets to swag.
Prosper 2019 – Jungle Scout
While at Jungle Scout, I was responsible for helping create a serpentine backdrop for several trade shows, including Prosper 2019, one of the biggest trade shows for Amazon sellers/e-commerce. I also designed the shirts and all branded swag/materials for the company.
While making sure everything was designed and in-place for the Prosper trade show, my main goal was ensuring that all the materials were scalable and re-usable for future trade shows.
